02 / Production

Content built for performance

Photo and video that's designed to convert, not repurposed organic content cut into a 9:16 frame. Briefed against your funnel, shot in studio or on location, and edited to test.

What's included

Production at Oleo isn't a separate agency you have to brief. Our producers sit next to our media buyers, so what gets shot is exactly what your funnel needs, and feedback loops are days, not weeks.

Engagements range from a single product shoot to ongoing monthly content sprints.

Performance video

Hook-led ad creative for Meta, TikTok and YouTube. Short-form, multi-variant, built to test.

Product photography

Catalog, lifestyle and editorial. Clean white-background through to full lifestyle environments.

UGC & creator content

Sourced, briefed and directed creators producing native content for paid social, at scale.

Brand films

Longer-form brand pieces, for the home page, YouTube pre-roll, or trade. Story-led, on-brand.

Motion & animation

Animated ads, kinetic type, and motion graphics for brands without a face-of-camera presence.

Static ad creative

Graphic-led ads with strong typography and clear messaging, sometimes the best-performing format.

Edit, grade & delivery

Multi-format edits delivered to spec for every platform. Captions, end frames, ratios, handled.

Creative concepting

Pre-production strategy, hook angles, scripts, shot lists, built around data from your ad account.

Our process

From first brief to delivered assets, a clear path from concept to ad-ready creative.

01

Brief & concept

We start with your offer, audience and what's already working. We come back with concepts, angles and a shot list, not a mood board.

02

Pre-production

Talent, location, props, schedule. You see and sign off on everything before we point a camera.

03

Shoot

One- or multi-day shoots, in our Perth studio or on location. Lean crews, intentional content.

04

Edit & test

Multiple variants per concept, delivered ready-to-run. Then we feed results back into the next round.

Questions we get often

What does a typical shoot cost?

One-day shoots start around $4.5k including pre-production, crew, edit and multi-format delivery. We scope every project off the brief, no rate-card-and-discount-stack pricing.

Do you only shoot ad creative?

No, performance ad creative is our specialty, but we also shoot brand films, e-commerce product imagery, lifestyle campaigns and website content. The same lean crew approach applies.

Can you handle creators / UGC?

Yes. We source, brief and direct creators producing native UGC for paid social. We can also coach in-house teams to keep content production running between sprints.

What does the deliverable look like?

Ad-ready files delivered to spec, typically 9:16, 1:1, 4:5 and 16:9, with captions and on-platform safety zones respected. You own all source files and raw footage.

Where are you based?

Our studio is in Perth, Western Australia. We shoot across the state and travel for projects across Australia and occasionally the UK.

Got a shoot in mind?

Tell us a few lines about your brand and what you need. We'll come back with a starting concept and a ballpark cost within 48 hours.