The Spark · Notes & thinking
Field notes from the studio. Tests that worked, tests that didn't, frameworks we're using, things we're reading. Written by the team between client work, so don't expect a content calendar, just useful pieces when we have something worth saying.
A short note on the four checks we do on every new account before a single dollar of media spend goes live. Tracking, offer, creative library, and a baseline we can actually measure against.
Read the pieceMost short-form video lives or dies in the first three seconds. Here's how we brief, shoot and edit specifically for that window without sacrificing the rest of the spot.
Read the pieceA walkthrough of how we structure landing pages so they can be diagnosed, iterated and rebuilt section by section, instead of treated as a static asset that's "done" at launch.
Read the pieceA short list of habits, rituals and account-management theatre we've quietly dropped, and what we're doing instead.
Read the piece